V'NIA
Building TraxNYC into a six-figure-a-month online store.
A Diamond District institution at 64 W 47th St since 2004, selling gold chains, diamond jewelry and authenticated luxury watches. We took a Google-only account with no conversion tracking and built a full-funnel growth engine around it.
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Book a strategy call →An account built for clicks, not purchases.
When we took over in 2024, TraxNYC ran only Google Ads. There was no conversion tracking, campaigns ran on Maximize Clicks bidding, and the structure was built for traffic rather than sales. Without reliable data, there was no way to optimize toward revenue.
- 01
Rebuilt Google Ads
Rebuilt conversion tracking so every campaign optimizes toward real purchases, restructured campaigns by jewelry category to match the site, then expanded into Performance Max once the data was solid.
- 02
Moved to Shopify
The November 2025 migration brought stronger conversion tracking and more accurate attribution across every channel, setting up the biggest jump in growth.
- 03
Launched Meta Ads
New platform-native creative, campaigns split into evergreen and promotional, and budget steadily shifted toward the winners.
- 04
Rebuilt Klaviyo email
Every automated flow rebuilt, plus three designed campaigns a day to keep the brand front of mind and drive repeat purchases.
- 05
Added connected TV with Vibe.co
CTV ads quickly became one of the best-performing channels, so we scaled the budget hard behind them.
Google Ads growth, April 2024 to September 2026.
Spend, sales, revenue and return on ad spend all climbed together, with the sharpest rise after the Shopify move in November 2025.
| Metric | Jun–Sep 2025 | Jun–Sep 2026 | Change |
|---|---|---|---|
| Return on ad spend | 4.84x | 9.92x | +105% |
| Cost per acquisition | $244.49 | $174.50 | −29% |
ROAS and CPA as reported by Google Ads.
Data first, then every channel working together. That's what turned a traffic account into a six-figure-a-month revenue engine.
- Data comes firstFixing tracking turned a traffic-focused account into a revenue engine.
- Platform mattersMoving to Shopify improved attribution and sped up growth.
- Channels work better togetherGoogle, Meta, email and CTV each played a part.
- Scale what worksMoving budget toward winners like Vibe.co compounded the gains.
Your brand could be the next case study.
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