V'NIA
$1.54M in revenue, with cost per lead down 87%.
An HVAC company selling and servicing heating and air conditioning, looking to maximize high-quality leads across Google Local Services Ads and PPC.
Want results like these? Let's look at your accounts together.
Book a strategy call →More high-quality leads across two platforms.
The PPC account needed work and the Local Services Ads account had stalled. The plan: make Local Services the main lead engine, with PPC filling in the rest of the budget.
- 01
Start a fresh Local Services account
The old account had little room to improve, so we rebuilt it from scratch. It quickly became the strongest lead source.
- 02
Clean up conversion tracking
Pageviews were being counted as conversions, teaching Google the wrong thing. We set them to secondary so bidding focused on real calls and forms.
- 03
Sculpt campaigns around high-ticket jobs
Separate AC and heating campaigns, installs prioritized over repairs, and negatives like "repair" to keep spend on the bigger tickets.
- 04
Control cost, then balance budgets
Maximize conversions gathered data, then target CPA reined in cost. Budget shifted between Local Services and PPC each month to hit goals.
Straight from the account.
Get conversion tracking right and sculpt campaigns to the right searches first. Then you can confidently balance Local Services and PPC spend.
Your brand could be the next case study.
Book a 30-minute strategy call. We'll show you where the growth is in your accounts.