V'NIA
From 90% false leads to Google finding people who actually start.
A homecare agency enrolling families in CDPAP, a program that lets family members get paid to care for a loved one.
Want results like these? Let's look at your accounts together.
Book a strategy call →Leads that actually start the program.
Many people search for CDPAP, few qualify, and it takes about three months to know whether a lead will start. When we inherited the account, 90% of leads were false.
- 01
Connect Salesforce to Google Ads
Each Salesforce stage, from new lead to authorized opportunity, became its own conversion action, so Google could see which leads went further.
- 02
Optimize up the funnel step by step
We optimized for early stages first, then moved to deeper stages as data built up, until Google could tell qualified leads from unqualified ones.
- 03
Put a value on every stage
Values were set by how often leads progress. If 1 in 10 reach the next stage, that stage is worth 10x as much, so value-based bidding chases the leads that matter.
- 04
Expand with confidence
With quality signals in place, we moved into middle-of-funnel keywords using the most common search phrases.
Straight from the account.
Common keywords plus valued conversion actions narrow Google down to quality searchers. Secondary actions drive the end goal.
Your brand could be the next case study.
Book a 30-minute strategy call. We'll show you where the growth is in your accounts.