V'NIA
A full lifecycle email program that looks like the brand, not a template.
REN Athletics is a premium athletic apparel brand built by former volleyball players. It dresses athletes, coaches, parents and fans, and supplies team uniforms from high school up to professional volleyball. We designed its Klaviyo program from sign-up to win-back.
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Book a strategy call →A strong Instagram voice, but no journey in the inbox.
REN needed email to do the selling work between social posts and team orders. New subscribers had no introduction and no reason to place a first order. Shoppers who browsed or filled a cart and left heard nothing back. And buyers went quiet after checkout, with no follow-up, no care tips, no review ask and no way to win back lapsed customers.
- 01
One modular email system
A branded header, marquee ribbon, Why REN pillars, gift block, product grid and closing CTA, so every email stays on-brand and a block revised once updates everywhere.
- 02
Welcome series (4 emails)
Introduces the brand, its teams and its community, and drives the first order with 10% off.
- 03
Abandoned cart and browse (5 emails)
Live product blocks show the exact items each shopper left, filled in by Klaviyo, with "You may also like" picks.
- 04
Post purchase (3 emails)
An order timeline that cuts "where's my order?" worry, fabric care tips, and "Show us how you wear REN" to drive tagged posts.
- 05
Win back (3 emails)
New arrivals and the PRO Collection with a lighter 5% offer to reactivate lapsed customers.
From the final design round.
Bold black-and-white type, real athlete photography and volleyball-court imagery throughout. Scroll inside each email to see the full design.
| Flow | Emails | Offer |
|---|---|---|
| Welcome | 4 | 10% off (RENGIFT10) |
| Abandoned Cart | 3 | 10% off in 2 of 3 |
| Browse Abandonment | 2 | 10% off in the first |
| Post Purchase | 3 | 10% off in the delivery email |
| Win Back | 3 | 5% off (RENGIFT5) |
The last cart email and the second browse email carry no code, so REN doesn't train shoppers to wait for one.
Seven rounds took the program from 11 first drafts to 15 approved, dynamic emails.
- Round 1 · First drafts11 emails across the 5 flows, with the discount as a code card.
- Round 2 · Sharper offersA tappable code button, product-first cart emails, and customer reviews.
- Round 3 · The full journeyGrew to 15 emails with the Courtside Collection and team social proof.
- Rounds 4–6 · Polish and dynamic contentLayout and copy refined, and product blocks set to fill live from Klaviyo.
- Round 7 · FinalThe approved set of 15 emails, ready to build in Klaviyo.
Your brand could be the next case study.
Book a 30-minute strategy call. We'll show you where the growth is in your accounts.